Pathway CenterBoarding passDigital Marketing course
Running real digital campaigns — content, social platforms, advertising and measurement.
- 2 levels
- Online
Taught with our partner
About this course
Grow a business online, with Meta.
Customers in Algeria live on Facebook and Instagram. Learn to build campaigns that reach the right people, taught with our partner Meta, and measure what every dinar brings back.
By the end, you will be able to
Plan content and campaigns for Facebook and Instagram
Target, budget and launch paid ads
Read results and improve campaigns
What you will learn.
Digital strategy and audience
Content creation and calendars
Social media management
Paid advertising fundamentals
Analytics and measuring results
Your path, level by level.
Each level builds on the one before it. Learners can join at the level that matches their current ability after an assessment.
- Level 1Foundation
- Level 2Advanced
Keep exploring.
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Strategic Marketing
How marketing decisions are actually made — market analysis, positioning and building a strategy that holds.
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Finance & Accounting
Accounting and financial management for the Algerian business context, from entries to statements.
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PC Paie
Payroll management on PC Paie — the software Algerian employers actually use, taught on real cases.
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PC Compta
Computerised accounting on PC Compta — from opening the file to producing the financial statements.
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Human Resources
Managing people at work — recruitment, administration, and the legal framework of Algerian employment.
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